Welcome to Al Safa, the leading halal food brand in North America. Al Safa houses more than four different food categories and formats including Fresh, Ready to Eat, Ready to Cook, Deli and more. All Al Safa products are hand slaughtered and endorsed by the Muslim Advisory Board, which ensures that the products meet halal standards as described by the Sharia Law. Al Safa products are sold throughout North America, targeting one of the continent’s fastest growing populations of more than 8 million Muslim consumers. At Engro Foods Canada, we are committed to make Al Safa the #1 Halal brand in North America.